Tone & Voice

Tone and Voice

Our voice is what we say, and our tone is how we say it. Together, voice and tone convey our brand — who we are as a company.

Cox Auto's voice and tone is bold, determined, and genuine. Think of Manheim as co-worker you can depend on, friendly and dependable. Write content that is direct, not salesy or overly formal. It should sound conversational when you read it out loud.